Craig Bahner, the company's chief marketing officer, notes that all brands need to evolve. As you can see in the image below, Wendy’s has kept their brand identity fairly consistent stretching all the way back to the original iteration of the logo in 1969. And the initial variation was reminding of those good old days. Wendy’s logo history. "Our goal is to be a five-star restaurant at a three-star price," he said. Wendy’s story is one of the most inspiring ones in entrepreneurship anyone has ever heard. Her siblings couldn't pronounce her name when they were younger, so they called her "Wenda," which turned into "Wendy.". In addition to raising perceptions about its food, Brolick is focusing on renovating outdated restaurants with a look that features natural lighting, flat-screen TVs and a variety of seating options, including cushy chairs in nooks. The idea is to create a more inviting atmosphere where consumers feel they can relax. Ultimately, Brolick wants the company to be seen as a "top-end" fast-food chain — better quality than McDonald's, but perhaps not at the same level as Panera. For the first time since 1983, the Dublin, Ohio-based fast food company (WEN) is updating its logo in a move intended to signal its transformation to a higher-end hamburger chain. "When we pushed things too far, they very much reeled us back," he said, noting that it showed just how attached people are to the brand. The logo will be part of the new restaurant design that Wendy's is looking to expand to its roughly 6,000 locations in North America. Dave Thomas, in 1969, opened a restaurant back in 1969 after he could not find a good place for hamburgers in … The girl, according to Wendy's, is founder Dave Thomas' daughter Wendy at age 8. The New Wendy’s Logo. Your California Privacy Rights/Privacy Policy, Wendy's did extensive testing of new designs, The chain is also updating its menu and employee uniforms. This is the first logo that was only used for the first restaurant. Brolick said he was encouraged by consumer feedback in testing dozens of potential logo variations over several months. Her siblings couldn't pronounce her name when they were younger, so … Brolick has said the revamps "enhance all dimensions of the Wendy's experience" and renovated locations see a 25% bump in sales. It's still far from clear whether Wendy's broader reinvention will succeed. The Wendy's name and original logo were inspired by founder Dave Thomas' daughter, whose real name is Melinda Lou. A notched font as it seems was taken from one those movies about the first Wild West settlers. The early feedback is positive, and Brolick says workers like the new outfits — so much so that they feel comfortable wearing them outside the restaurant. Twenty-nine years later, when the new logo was released, so was an older and more mature Wendy. Timeline Source: AboutWendys.com. By 2015, Wendy's plans to have half its 1,425 company-owned locations updated. In the new logo, Bahner notes that Wendy's pigtails stick out from the oval frame, bringing her forward and making her more dynamic. But sales at its restaurants open at least a year have edged up the last five quarters. To make her pigtails stick out, they put pipe cleaners in her hair. Others wondered if the word "Mom" referred to the girl herself, who appears much older in the new logo. NEW YORK (AP) — Wendy is getting a makeover. The Wendy's name and original logo were inspired by founder Dave Thomas' daughter, whose real name is Melinda Lou. Brolick says those type of small adjustments can have a big impact on perceptions about the healthfulness and quality of the food. New logo was released, so was an older and more mature.... Company-Owned locations updated as it seems was taken from one those movies the... 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